Developing a “Dunkirk spirit”
Rob is an entrepreneur who started and built a successful business designing, manufacturing and installing signage for retail, corporate, sports stadia and vehicle livery clients across the UK.
He relished tackling the challenges he faced along the way and the business was doing fine with projects ranging from banners and vehicle wraps to complete sports stadium rebrands.
In 2019 Rob’s sales were £3.5m but he wanted to do more because he gets bored when things are going too smoothly!
Rob said: “I approached David to help me to develop my business and we identified three projects to work on – partnering with customers, improving systems and controls and building a sales generating system. I assigned one of my team to lead on each project and was really impressed with the way they got stuck into their tasks.
“All three projects delivered results beyond my expectations. The bonus was that the project leaders developed, and this has enabled them to continue to add value to the business, as they had learnt how to work on it as well as in it.”
The work was all about providing a platform for growth but the benefits of the work we did together were such that the business also developed a resilience through team work which has served it well during a most difficult time.
Rob said: “We had a torrid time during the pandemic with many customers putting projects on the back burner, so I am delighted that we have manged to maintain our sales and profits at the pre-Covid levels.
“Our culture changed because of the project. We developed a ‘Dunkirk spirit’, doing whatever it takes to get things done. My team now self-police and they don’t need me to hand-hold them. I now trust them more and I have ‘let go to grow’, to quote one of David favourite mantras!”
“David helped us to identify the key issues we needed to address, and his vast experience helped us find the solutions. His help has been invaluable”.
For my part, I was impressed by the energy and commitment Rob’s team put into this project. They were a credit to themselves and the business.